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How to Sell Fitness Programs Online
How to Sell Fitness Programs Online

You can reach more of your ideal clients and sell your fitness programs through TikTok, Instagram, Facebook, etc. Here's how.

Manobal Jain avatar
Written by Manobal Jain
Updated over a week ago

To make more money as a personal trainer, you can step outside the box of traditional personal training and start selling your fitness programs online. You can do this more easily with Trainerfu.

In this article you will learn:

  • How to build a value packed fitness program that your followers can buy practically from anywhere with a click of a button

  • How to collect one-time or subscription payments

  • And finally, how to automate everything from signup to delivery of the program so that you can continue to serve more and more clients.

Let's start with your first step — creating a training package.

What is a training package?

In Trainerfu, a training package bundles all different component of a fitness program in a single product. A training package can include:

  1. Registration page

  2. Workout plan

  3. Message sequences

  4. Habit coaching program

  5. Private social group

  6. And much more

Once you create a package in Trainerfu, it will get its own unique link that you can share online.



A prospect simply clicks on the link to buy the packages. Once bought, they can then download the app to access the fitness program. All the workouts, content, and additional resources would be delivered to them inside their app at a set schedule.

Now that you know what a training package is, let's see how you can create one in Trainerfu.

How to create a training package

If you have the material and know-how to build out a fitness program that brings clients results, you can easily create the components of this program and sell it online with Trainerfu. Here's what to do inside the app.

  1. Go to More > Packages & Payments.


  2. Click on Add New Package.

  3. Enter a title.
    Your title should be short and give a prospect a good idea of what is included in the program. For ex: 4-Weeks Fat Loss Challenge.


  4. Enter the Description.
    Your description should provide more information about the challenge and try to build trust. Here are few things you can include:

    1. What's included in the fitness program or challenge

    2. Who it's for

    3. Start date and duration

    4. Disclaimer, waiver, etc.

    5. Testimonials from your past clients


    Optionally include background image and video. These will show up on the fitness program registration page.



    Important tip: As you are building your training package, you can always preview it by clicking the Preview button.

  5. Once done with the basic info, click Next. This will take you to the Automation screen.

    This is where you will put together the different components of the challenge. Let's take it one section at a time. Trainerfu prompts you to include everything you need to build out a strong online training package.

    1. Select Groups, Habits, Autoresponder.
      A client that buys your program will automatically be added to the groups, habits, and autoresponders you selected here.


      Few important tips:

      • We recommend you create a separate group for every training package. Here’s why:

        • You can schedule messages just for this group. To schedule messages, go to Group > Select Group > Scheduled Messages.
          Scheduled messages are a great way for automating messaging. You can use it for sending onboarding messages, delivering content, and sending group messages.

        • A private social group will be created for this group only. You can then engage with the whole group by going to the Group News Feed. (You can manage the settings for the group from the settings sections.)

      • You can easily include habit coaching in your online program. To do that:

        • First go to More > Habits and create these habits.

        • Once created you can select them here.

      • Do you have a short course on nutrition, habits, or similar health topics that you want these groups members to subscribe to? Then create an autoresponder sequence by going to More > Autoresponder, and then select it here.

  6. Select Workout Plan Template.
    Select the workout plan that you want to assign to participants of this fitness program. If you haven't done it already, you can create one by going to More > Plan Templates. Once created, you'll be able to select that template here.


  7. Select Primary Trainer.
    Select a primary trainer that would be assigned to the participants. Any trainer can access any client in the app. But the primary trainer is the only one that will receive notifications when the client sends a message.

  8. Click Next to go to the Payment screen.

  9. Set up payment.
    Here you can select the payment details. You have various options.

    1. If you are using this fitness program as a lead magnet you may offer it free.

    2. On the other hand you can charge a one-time payment.

    3. Or charge a recurring subscription price. With recurring subscription, you also have an option to offer a free trial.


  10. Once done, click Next to go to the Target screen.

  11. Select Target.
    Is this program for new clients or existing clients or both? You can make that choice here.


  12. Click Save and your challenge is ready.

Share your training package signup link online.

As mentioned, once you create a training package, it will get its own link. You can now copy this link and share it everywhere (Instagram, Facebook, Ads, WhatsApp, email, your website).


Your prospective client simply needs to click on this link to register, pay, and start your program. Easy, right?

Making it easy to access your online offerings with Trainerfu can help you make more money as a personal trainer.

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