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How to setup referral marketing?

Track referrals from your existing clients and reward them for bringing in new members.

Written by Manobal Jain
Updated this week

Referral marketing is a powerful way to grow your fitness business by turning your existing clients into promoters.

With Trainerfu, you can easily generate personalized referral links, track who referred whom, and reward clients for bringing in new business.


How Referral Marketing Works

Trainerfu’s referral system is built around training packages.

  • Each training package has its own signup (registration) link

  • You will create a personalized version of this signup link for each client (explained below) and share that with them.

  • When a new client signs up using a referral link, Trainerfu tracks who referred them


What Happens When Someone Refers a Client?

When a referral is successful:

  • You’ll see a notification in the app when a new client signs up

  • If the signup came from a referral, it will be clearly indicated

  • The client who made the referral will automatically receive a thank-you message in chat


Viewing and Managing Referrals

To see all your referrals:

  • Go to More → Referral Marketing

Here you’ll find:

  • A list of new clients

  • Information about who referred them

  • A “Rewarded” checkbox to track whether you’ve given the referral reward


Rewarding Referrals

To encourage more referrals, it’s a good idea to offer an incentive.

For example:

  • $50 Amazon gift card

  • Free training session

  • Discount on next package

Use the “Rewarded” checkbox to keep track of who has already been rewarded.


Creating Referral Links

There are two ways to generate referral links in Trainerfu:


1. Create a Referral Link for a Single Client

Use this when you want to share a personalized link with one client.

Steps:

  1. Go to the client’s Settings

  2. Copy the Refcode shown at the top

  3. Go to your training package

  4. Copy the signup page link

  5. Add the refcode to the end of the URL like this:

?ref=REFCODE

Example:

https://yourpackagepage.com/signup?ref=abc123
  1. Share this link with the client


2. Send Referral Links to a Group

This is the easiest way to scale referrals.

Steps:

  1. Go to the Groups tab

  2. Send a group message (or schedule one)

  3. Include the training package signup link in the message

✅ Trainerfu will automatically:

  • Generate a unique referral link for each client

  • Send each client their personalized version


Automate Referral Messages

You can also automate this process:

  • Create a scheduled group message

  • Include the training package link

  • Set timing (e.g., 1 day after joining the group)

This way:

  • Every new client automatically receives their referral link

  • No manual tracking or follow-ups needed


Best Practices

  • Offer a clear reward to motivate referrals

  • Remind clients periodically about the program

  • Use scheduled messages to automate outreach

  • Track rewards using the “Rewarded” checkbox


If you want, I can also:

  • Make this more “marketing friendly” (less instructional, more persuasive)

  • Add screenshots-style sections

  • Or shorten it into an in-app tooltip version

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